Thursday, November 14, 2013

Associate Director, Solution Marketing

OptumHealth is seeking an Associate Director: the solution marketer is responsible for working across business units and product teams and with external partners on product and solutions through design, build, launch and growth enhancement.

  • Collect solution requirements from key buyer audiences 
  • Define the type of solution (product/service, bundle)
  • Facilitate competitive analysis 
  • Validate solution concept 
  • Oversee the solution as it is built by product development/management, tested and readied for the market
  • Develop market strategies to support products/solutions and drive membership/sales
  • Support sales, including; sales training content, contributing to internal and external social communities/blogs/portals, and facilitating sales training activities
  • Partner on the future solution roadmap, as well as enhancement prioritization/rational
  • 7 years of product marketing or solution marketing experience 
  • Product or Project management experience 
  • B2B marketing exp is required 
  • Understanding B2C marketing techniques 
  • Healthcare exp. or related industry experience strongly preferred 
  • Financial/business analyst experience a plus 
  • Ability to understand complex concepts, develop strategy and transition into messaging for external and internal audiences (prospects/clients and sales force) 
  • Strong relationship development and building with various partners (product, marketing, across the enterprise) 
  • Product marketing management and/or product management experience 
  • Project management 
  • Strong verbal and written communication 
  • Leadership 
  • Able to influence sales and other marketing functions 
  • Understands business analytics and how to use them to drive decision making
Company description: OptumHealth is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.

OptumHealth helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their health care needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.

Here you're making a difference in people's lives, starting with your own. 

Link to apply

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