1) Creates and implements strategic communication plans for citywide initiatives and individual department programs, to promote positive perceptions, increase awareness and encourage engagement within the community.
2) Writes for publication both internally and externally, including City newsletter, news releases, website, email and intranet; monitors and assists with City's social media efforts.
3) Identifies and implements opportunities to develop and expand City's online tools, including edenprairie.org, intranet, streaming video and email subscription service capabilities.
4) Directs and supervises video production of external programming, including news briefs and PSAs for use on EPTV 16 and edenprairie.org, as well as internal video projects.
5) Serves as media contact for Citywide initiatives, and backup Police and Fire PIO; provides communications-related counsel and leadership to department directors and City staff, proactively identifying internal and external communication opportunities.
6) Leads the marketing and communications efforts of the Parks and Recreation Department, including the development of strategic marketing and communications plans for the Community Center and Art Center, and serves as media contact for related inquiries.
7) Manages City's print production and oversees graphic designer; assigns work and provides direction to Assistant Communications Coordinator. While these areas are the primary focus of the position, we believe strongly in teamwork and employees will be called upon to perform a variety of duties as a part of their role with the City.
Position Requirements
Education: Bachelor's degree in communications, journalism or related field.
Work Experience: Minimum of 3 years of marketing/communications/PR experience including the following:
- Writing for internal and external audiences for full range of media, including print, web and social media; experience using AP style.
- Leading complex projects from conception to completion.
- Collaborating with a team of communications professionals with a common goal.
- PR and media relations.
- Creating and producing marketing collateral.
- Still photography and videography experience desirable.
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
- Must frequently communicate or keep confidential sensitive subject matter and periodically be available at disturbing fire and police scenes.
- There is a need to make presentations, which involves public speaking in front of City leaders, to the public, and the media.
- Between 60% and 80% of the time there is pressure associated with a project or activity deadline.
- Frequent critical thinking and decision-making.
- Report preparation and writing at times requires extended use of a keyboard.
- Work interruptions are frequent and being available on call 24/7 is required.
- Most work is done in an office environment during business hours M–F, with occasional evening and weekend assignments, and 24-hour on-call availability for PIO function.
- All employees are expected to contribute to the success of our organization by demonstrating the shared expectations: Customer Focus, Flexibility, Initiative, Results Orientation, Public Stewardship and Teamwork.
- Project Management: Looks ahead to the future; identifies appropriate objectives and timelines; involves appropriate stakeholders; continuously monitors project and adapts scope as appropriate; measures results and analyzes outcome; follows through on commitments.
- Creativity: Effective at generating ideas relative to the organization's goals; able to build off the ideas of others in new and different ways; uses innovative ways to complete tasks and responsibilities.
- Attention to Detail: Able to find errors in work and solve problems; anticipates issues and performs at a high level of accuracy; sets up systems to ensure errors are not repeated.
- Communication: Communicates a compelling and inspired vision or sense of core purpose; talks beyond today and about possibilities; can inspire and motivate others; provides direct, complete, actionable and positive feedback to others; able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
Benefits: Qualifies for full-time benefits date of hire
Location: City Center, 8080 Mitchell Road, Eden Prairie, Minn.
Hours: Standard business hours (8 a.m.–4:30 p.m.), but will vary with after-hours City meetings and events.
Company description: Join an organization like no other. The City of Eden Prairie is a pioneer in the public sector. A progressive organization where standards are high. A place where goals are aligned to the greater mission and are achieved, resulting in a high-performing organization. The motivation and drive demonstrated by our employees creates a culture of pride. We are an organization with leaders who value our employees and understand that each individual impacts our success. An organization where diversity adds value to our contribution. A place where employees can grow and develop in their career while having time to enjoy life outside of work.
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