Wednesday, December 18, 2013

Copywriter

GoAhead Solutions has a great opportunity in Eagan, MN for a Copywriter. This would be a six-month contract to start out. Writing sample will be required to be considered for this opportunity. The primary responsibility is to create customized marketing-focused web copy for law firms.

Copywriters must be able to effectively interview clients and have an understanding of search engine optimization (SEO). In addition, copywriters must work cross-functionally with search engine marketing consultants, designers and project managers to create effective websites and meet project deadlines.

KEY RESPONSIBILITIES:
  • Create unique text for legal websites focused on the specific needs of each client. 
  • Prepare for customer conference calls, and interview attorneys to gather information that is unique and relevant to their law firms' marketing strategy and their legal practice areas.
  • Participate in an iterative process with clients to review and develop their web marketing copy. 
  • Maintain a working knowledge of general marketing strategies, search engine marketing principles and areas of legal practice. -Develop and maintain an understanding of Company business systems, including software used to ensure efficient delivery and tracking of incoming and completed content drafts. 
  • Understand and adhere to content best practices. 
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE and SKILLS:
  • Bachelors degree required (English/Communications/Journalism degree preferred)
  • Substantial writing examples, including recent examples of least 500 words in length (Please provide actual text or links, no screenshots) 
  • 1–2 years of professional creative writing experience in marketing, communications or similar field
  • Internet copywriting experience preferred 
  • Knowledge of legal terminology a plus
  • Knowledge of basic SEO standards
  • Familiarity with AP style strongly preferred
  • Ability to prioritize and handle multiple projects simultaneously. 
  • Excellent time management and organizational skills
  • Strong oral communication and interviewing skills
  • Ability to understand the internet marketing needs of attorneys and an ability to address those needs in an effective and creative manner
  • Ability to write creatively in a fast-paced and dynamic environment
  • Work well in a team environment
  • Ability to meet or beat deadlines
  • Relationship-building skills
Link to apply

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