Wednesday, December 11, 2013

Marketing Consultant, Consumer Experience and Retention

True Talent Group, the fastest growing marketing, creative and interactive recruitment agency in the Twin Cities is looking for a Marketing Consultant, Consumer Experience and Retention. This full-time job is a newly created position for our corporate client. This is an amazing opportunity with a fast-paced team making it happen.

The Consumer Experience Marketing Consultant Senior will develop marketing strategies and tactics to enhance the experience, perceptions and satisfaction of current members and purchasers. This position will partner with cross-functional business lines to develop ongoing marketing strategies and tactics that deliver an exceptional customer experience. The Marketing Consultant Sr. will provide strategic input on product or service development, write a multi-year consumer experience marketing plan with identified tactics and oversee execution of the marketing tactics. This person will also play a key role in supporting the cultural transformation of our client's employees to create a customer-centric environment.

Key Responsibilities:
The Marketing Consultant, Consumer Experience and Retention will focus on creating and implementing the marketing plan for member communications, engagement and enrollment.

  • Represent Marketing on key strategic projects and work in cross-functional teams and collaborate with business partners, including Customer Experience, Product, Sales, Channel and Operations teams. 
  • Act as the Voice of the Customer and consumer champion within the Marketing team, ensuring principles and measures adhere to overarching Consumer Experience corporate strategy.
  • Identify emerging consumer-focused marketing trends and opportunities.
  • Write multi-year marketing plan capturing strategic goals, tactics and execution plan.
  • Coordinate and manage creation of marketing materials, tools or other tactics to continuously meet or exceed the customers’ experience (on and offline).
  • Collaborate with Customer Experience research analyst and data scientist to identify key metrics that identify performance and success of marketing strategies and tactics, and maintain knowledge of marketing trends and improvement opportunities. 
  • Participate in research projects to gain an understanding of customer needs, attitudes and preferences. 
  • Participate in development of new products, services, channel strategies and other areas.
  • Manage budget relevant to Customer Experience marketing activities. 
  • Effectively communicate marketing strategy and tactics to the organization. 
Required Qualifications:
  • Bachelor’s Degree in Business or related field, and 5 years marketing experience, or 9 years marketing experience in lieu of a degree. 
  • Knowledge of applied marketing practices. 
  • Demonstrated analytical skills and independent problem solving. 
  • Demonstrated project and time management skills for handling many changing priorities and working under tight deadlines. 
  • Strong critical thinking and organizational skills. 
  • Previous experience partnering with Sales/Product team members. 
  • Strong oral and written communication. 
  • Ability to excel in collaborative work environment. 
  • Experience managing execution of marketing programs, such as loyalty, affinity or growth campaigns. 
  • Knowledge of healthcare industry. 
  • Must complete and pass annual certification about the Medicare program, Medicare products, Fraud, Waste & Abuse and other topics as required by the Centers for Medicare & Medicaid Services (CMS).
  • Demonstrated success in developing and implementing consumer marketing that supports products, services or programs for customers to provide a successful member/consumer experience and aid in customer retention. 
  • Experience working as a part of and leading cross-functional groups and teams Preferred 
Link to apply

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