Qualifications:
- Bachelor's degree in English, Journalism, Marketing or related field.
- Minimum of three years professional experience maintaining corporate social channels.
- In-depth knowledge and understanding of all major social media platforms.
- Proven success utilizing social channels to creatively achieve organizational needs.
- Excellent writing, editorial and communication skills—a journalist at heart.
- Ability to manage multiple projects and shifting priorities, working quickly and reacting in real-time
- Proven experience translating analytics into meaningful insight and demonstrable ROI.
- A collaborative, creative, can-do spirit is essential.
- Knowledge of Blackbaud's Raisers Edge CRM and NetCommunity CMS software is a plus.
- Experience working in a healthcare setting or with health content is ideal, but not required.
- Fluency with Facebook, Twitter, YouTube, LinkedIn, Pinterest, Vimeo, and Google+
- Experience with content management systems, preferably Joomla
- Experience with web analytics, preferably Omniture or Google Analytics
- Experience with Adobe CS Suite
- Cultivate strong relationships with doctors, nurses, child life, social work and other key clinical leaders driving Children's clinical excellence today.
- Develop and maintain Children's social media editorial calendar, working in concert with the public relations team.
- Write and publish storylines via Children's social media channels and Mighty Blog.
- Help develop and implement marketing strategies designed to drive brand preference, volume growth and fundraising support.
- Create social media platform ideas that heighten our visibility and relevance regionally and nationally.
- Develop subgroups within social media friends to provide ongoing feedback around health issues of importance, clarity around Children's role and to help problem solve and innovate.
- Monitor social media channels to protect Children's reputation and to identify opportunities for positive, meaningful engagement on pediatric health issues.
- Produce monthly dashboard of activity and key findings to optimize collective marketing efforts.
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