Thursday, January 23, 2014

Brand Marketing Manager

Schwan's Consumer Brands, Inc. (a subsidiary of the The Schwan Food Company) has created and developed some of the nation's most recognized and successful food brands, such as Red Baron®, Freschetta® and Tony's®, Edwards® and more. Consumer Brands has evolved over the last two years into a classically led marketing organization. The Consumer Brands marketing team is responsible for profitably growing these brands over time. This is accomplished through creating winning marketing and strategic brand plans, developing leading innovation, creating retail customer plans and driving margin improvement.

The Brand Manager will report to the Director of Marketing Growth Channels. The position will also lead a full cross-functional support team that includes Sales, R&D, Market Research, Supply Chain, Logistics and Finance.

Specific Responsibilities:
  • Developing a consumer insights based three to five year innovation pipeline for the Channels business.
  • Assessing brand opportunities to attract new consumers, create new usage occasions and stretch into new categories. 
  • Facilitating the new product development process, which will include ownership of product formula direction, packaging (structure and graphics), forecasting, product P&Ls. 
  • Developing launch plans and retail account distribution plan for all new items. 
  • Tracking and evaluating new product performance based on key performance indicators. 
  • Leading innovation collaboration with key retail customers. 
  • Developing a long-term SKU optimization and rationalization plan. 
  • Identifying opportunities to reduce costs of key products and product lines. 
  • Partnering with supply chain and finance to understand the benefits of alternative manufacturing solutions. 
Desired Skills and Experience Education: Bachelor' degree or equivalent required. MBA preferred.

Years of Related Experience: Typically has a minimum 6 years related experience.

  • Demonstrated experience in managing P&L to ensure delivery of business goals
  • Detailed knowledge of company and group products, policies and processes, along with analytical leadership and strong communication skills
  • Understanding of new product processes and track record of successful product innovation leadership
  • Strong marketer who understands how to leverage insights into positioning, branding, communication and innovation plans
  • Experienced in selling-in new products, brand leadership strategies, and consumer insights at national retailers
  • Ability to communicate orally and in writing, as well as the ability to work cross-functionally across the organization with all levels of management 
  • Demonstrates highest integrity in keeping with company values
  • PC skills including Microsoft Office and Outlook products 
Company description: Many people know The Schwan Food Company for its delicious ice cream and its Inca Gold® delivery trucks. But the company has grown over the decades to become a powerhouse in the frozen-food industry. With subsidiaries employing 15,000 in the United States, Schwan has excellent opportunities for people with a broad range of talents. We have a professional working staff in sales and marketing, logistics, industrial engineering, manufacturing, research and development, technology, creative services, human resources, corporate relations, accounting and travel. Over the years, Schwan has grown from a one-man-and-truck delivery business to a diverse multi-billion-dollar private company.

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