Thursday, April 10, 2014

Copywriter Position

Yes, an Insurance Company. We know what you’re thinking: “Creative insurance advertising—isn't that some kind of oxymoron?”

Actually, Allianz Life is not your typical insurance company—especially in its approach to marketing. Our in-house agency creates consistently award-winning work in print, collateral, out of home and TV. You'll be constantly challenged to come up with smart solutions and innovative ideas. This position is entry into a uniquely talented, fun team that thrives on great conceptual thinking, true collaboration, and flawless execution. Believe it or not, you will create work here that you’ll be proud to show off. Oh, and we’re ranked #47 on the 2014 Fortune 100 Best Places to Work list—the highest ranked company in Minnesota.

Job Purpose/Role: The Allianz Creative Department is about creating brilliant ideas and bringing them to life in unique, differentiating and motivating ways. The Level I Copywriter role is to elevate and illuminate those ideas through the precision and power of creative concepts and the written word.

Key Responsibilities:
  • Ideate/develop concepts resulting in successful internal, dealer/broker, consumer engagement pieces and campaigns 
  • Develop inspired copy (not “boilerplate”) within the brand parameters or innovative approaches when the assignment allows 
  • Write things that are a pleasure to read 
  • Understand audience demographics and their needs; show an ability to craft messages to them 
  • Exhibit critical thinking and active problem-solving 
  • Understand and embrace the people and process by which work is evaluated and approved 
  • Organize and plan details for multiple projects and make timely and quick decisions in order to meet project deadlines 
  • Offer multiple quality solutions to any given assignment 
  • Have the potential to learn to tell a great story through ideas and visuals 
Key Requirements: 
  • Ability to develop effective presentation skills 
  • Interpersonal savvy and listening skills 
  • Strong written and oral communication skills 
  • Demonstrate ability to develop thoughtful judgment and creative thinking 
  • Ability to work and partner with clients 
  • Ability to develop every aspect of a campaign based on the client’s marketing plan 
  • Must be flexible enough to juggle multiple projects with ease 
  •  Preferred: Minimum 2 years copywriting experience within a creative agency (or in-house ad agency)
  • Experience writing within the Financial Services Industry 
  • Keen sense of target market and ways to communicate with them on a relevant level 
About Allianz: Together with its customers and sales partners, Allianz is one of the strongest financial communities with a presence in over 70 countries. Around 78 million private and corporate customers rely on Allianz’s knowledge, global reach, capital strength and solidity to help them make the most of financial opportunities and to avoid and safeguard themselves against risks. Our ambition is to be the partner of choice—with excellent employees, top-notch operating performance and the necessary financial strength. Join us to be part of our community!

At Allianz Life Insurance Company of North America, we have built a team and a culture that are as innovative as our products, and we continue to grow because we help our employees to do the same. We believe that work should be rewarding, and that good work should be rewarded. We offer opportunity, and expect excellence. And we do this all with high ethical standards and a commitment to our community. If you are ready to grow, and if you want to be rewarded, Allianz is the place for you.

To apply for this job please contact the Allianz creative recruiter at: 

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