Senior Vice President, Marketing & New Products

Apothecary Products is looking for a Senior Vice President of Marketing & New Products. Reporting to the CEO, the SVP of Marketing & New Products leads the marketing and product management functions is responsible for the effectiveness of the cross-functional business teams responsible for operating plan execution. This position is responsible for extensive business and competitive analysis, market and market research planning, business case development, product/SKU analysis and planning, domestic category profitability, and the cross-functional forecasting and product planning processes. The SVP of Marketing & New Products provides leadership of the innovation and new product pipeline planning and commercialization processes.

Responsibilities

Business Planning and Analysis:

• As key member of the company senior leadership team, participate in the development of the company strategic and annual operating plans.
• Deliver short and long-range business goals including EBITDA growth. 
• Manage domestic category P&Ls by developing and executing product and marketing plans that drive profitable growth including focus on both price and cost management. 
• Establish and track key metrics and provide business and competitive analysis and insights. 
• Develop business cases for new product, category or channel concepts. 
• Establish pricing process and develop pricing strategies by product category, customer and/or SKU. Ensure thorough analysis of product pricing and quantify expected impact on volume and margins. 
• Lead the development and effective execution of the cross-functional forecasting and product planning processes. 
• Responsible for marketing department and domestic consumer spending budgets. 
• Lead and/or ensure effectiveness of cross-functional business teams responsible for the achievement of the annual operating plan objectives and development of brand, channel and product category strategy and execution. 
• Continuously improve cross-functional planning, alignment, business process, meeting effectiveness, and decision making processes. 

Marketing Functional Leadership:

• Oversee the planning and implementation of advertising, promotions, and other marketing programs through a combination of internal resources and external agencies. 
• Ensure effective marketing strategy, plans and execution across channels and customers. Support sales with key account visits as needed. 
• Partner with sales to assist in the development of trade advertising and promotion programs to support distribution and sales objectives. 
• Provide marketing strategy and fact-based selling information used to create selling stories. 
• Lead the development of product category and brand strategy. 
• Ensure clear department functional processes, procedures, expectations, focus, accountability, and role definition. 
• Actively fosters a culture that promotes open communication, innovation, celebrating when people make a difference, rewarding people working together and achieving excellence. 
• Lead consumer research strategy, planning, resourcing, execution and analysis through use of external resources. Synthesize information from market and product research findings to develop insights that guide strategic and tactical plans and consumer communication. 
• Lead effective strategic and tactical packaging and labeling planning and provide clear execution direction to external and internal resources. 
• Lead merchandising and point of sale planning and provide clear execution direction to external and internal resources. 
• Ensure effectiveness of the annual catalog planning and execution, consumer and customer websites including decisions related to design, product offering, pricing and product descriptions. 
• Provide direction or process leadership as needed for technical information/product description management, consumer complaint tracking or other related tasks. 

New Product Planning:

• Lead the innovation process and team responsible for the new product and channel strategy and pipeline development. 
• Develops new product strategy and pipeline to drive profitable growth. 
• Lead the development and execution of detailed new product commercialization and stage gate review processes ensuring effective project management across functions. 
• Provide leadership and direction to product development function ensuring alignment of product development, consumer research, business strategy, manufacturing capabilities, and profitable growth objectives. 
• Identify and recommend new concepts, product improvements and quantify business case analysis to ensure sound decision making. 
• Execute product line review process including identification of line extension and SKU rationalization opportunities. 

Experience:

• MBA strongly preferred; bachelors in related field required. 
• 10+ years consumer packaged goods marketing experience (OTC, HBC, Pharmacy Supply categories preferred) for branded or private label products including brand management, P&L management, and cross-functional team leadership. 
• 3+ years leading new product/innovation process.
• 5+ years leading cross-functional business teams.
• Private label experience strongly preferred 

Skills:

• Depth and breadth of experience across different channels (food, drug, mass, club and independent retailers), CPG categories (related categories preferred), company sizes (large CPG and smaller company or division), branded and/or private label. 
• Demonstrated ability to think and act strategically with a general management orientation. 
• Demonstrated effectiveness in a small company where role includes both strategic and hands-on responsibilities. 
• Cross-functional understanding and ability to achieve business results through strategic involvement of marketing, product development, finance, operations, customer service, HR and vendor partners. 
• Well-developed leadership skills including the ability to inspire others, set direction/vision, drive innovation, get results through others, manage change, develop a collaborative team, coach, supervise and develop others. 
• Business analysis and planning expertise including sound judgment and decision-making. Exceptional analytical thinking skills, including the ability to see trends, identify implications, and use depth and breadth of experience to focus on what's important.  
• Effective written communication, presentation skills, and influencing skills both internally and externally. 
• Planning and prioritization skills. 
• Results driven with a strong track record. 
• Adaptable, resilient, flexible, fast-paced/sense of urgency, and a high level of multitasking ability. 
• Demonstrated passion and personal commitment. 
• Personal and professional values aligned with company values and ethics 
• Flexibility to travel frequently. 

Company description: Headquartered in Burnsville, Minnesota, Apothecary Products is a leading innovator, manufacturer, marketer and distributor of consumer healthcare products and pharmacy supplies. Apothecary offers our retail customers a one-stop-shop solution with unmatched product breadth of both over-the-counter consumer products and behind-the-counter pharmacy supplies, spanning across three categories, including pharmacy supply, medication management, and home healthcare.

Link to apply