Public/Internal Relations Communications Sr. Consultant

The University of Minnesota is looking for a Public/Internal Relations Communications Sr. Consultant Job

Required Qualifications:

• Bachelor's Degree in Communications, Journalism, Marketing or related field.
• Non-communication-related degree requires an additional two years of professional communications or marketing experience. 
• Six years of professional marketing communications experience with progressive responsibility. 
• Non-communications-degreed individuals must have eight years of progressive responsibility in communications. 
• Proven track record in growing programs, brand development and execution and increasing an organization's public profile, positioning, revenue and public engagement. 
• Proven experience in media relations, publications management and web development. 
• Experience leading small marketing communications department with many and diverse communications responsibilities.
• Ability to provide leadership and motivation to staff, securing their commitment to the College of Veterinary Medicine and the University of Minnesota. 
• Demonstrated skill, knowledge, and ability to communicate clearly and concisely, orally and in writing. 
• Highly collaborative style, ability to establish and maintain effective working relationships with internal clients, external clients and the public. 

Preferred Qualifications:

• Experience working with fundraising and development and with animal related organizations or in a medical setting is preferred. 
• Positions in this class typically require: fingering, grasping, talking, hearing, seeing and repetitive motions. 
• May require lifting or carrying objects weighing more than 10 pounds 

Duties/Responsibilities:

• Provide leadership direction, visioning, strategic alignment, and resource allocation for marketing and communications activities for the School of Veterinary Medicine. 
• Lead and supervise department staff in public relations, marketing, e-communications, publications and internal and advancement communications. 
• Coordinate with the Academic Health Center Office of Communications on public relations and media relations. 
• Prepare and manage annual budgets. 
• Envision and create a cohesive approach across multiple high-impact University publications, e-communications and marketing and other forms of communications including speeches and presentations. 
• Advance the College of Veterinary Medicine with constituents and stakeholders including donors, alumni, media, and clients of the hospitals, faculty, students and public partners in local, national and international forums. 
• Serve on Operations, Government Affairs and Diversity Committees and other committees as requested.
• Develop comprehensive multi-year strategic communications programs and plans. 
• Plan, organize and execute internal and external communications that are consistent and clear with the College of Veterinary Medicine's mission of teaching, research and service. 
• Ensure key messages and brand are reflected in all communications, outreach, marketing government affairs and promotional materials and that align with the University's mission and the College's strategic plan. 
• Serve as College's representative with University public relations departments. 
• Work in conjunction with the Academic Health Center on media and public relations strategies and execution. 
• Establish partnerships with communications directors across the University. 
• Provide expert advice to a broad range of constituents including administration, faculty, and staff on the most effective and efficient methods of achieving their internal and/or external communications goals. 
• Counsel senior leadership on media/government relations, cultural, strategic communications and issues management. 
• Represent the University to the public and community organizations. 
• Researches and writes press releases, articles, brochures, speeches and announcements.
• Develop and implement annual marketing plans for the Veterinary Medical Center's hospitals, The Raptor Center, the Leatherdale Equine Center and the Veterinary Diagnostic Laboratory.
• Plan strategic internal and external relations programs leveraging existing and new media to deliver messages to a variety of audiences. 
• Work in alignment with Advancement colleagues to promote development, fundraising, alumni relations and continuing education. 
• Reviews campus, college, administrative unit, or department business goals; analyzes historical data and trends; and determines the impact on communication and marketing plans and other related activities. 
• Evaluates the impact of trends in communications and marketing on applicable activities and systems and implements necessary changes to programs. 
• Development of a consistent College brand and a variety of creative products for the College's enterprises. 
• Materials include websites, advertising campaigns, magazines, photography and video production, e-communications vehicles, brochures and promotional materials. 
• Ensure materials are in compliance with University brand guidelines and standards. 

Company description: The University of Minnesota's College of Veterinary Medicine is one of the nation's premier academic institutions for training veterinarians and leaders in animal health. DVM and graduate students obtain classroom experience combined with practical experience gained at the College's own veterinary hospital (serving more than 35,000 clients annually), a diagnostic laboratory and food safety center. CVM is recognized for its research strength in the areas of infectious diseases, genomics, comparative medicine, public health, epidemiology and dairy, swine and avian medicine.

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