Thursday, January 30, 2014

Public Relations Manager

The public relations manager is responsible for developing and driving public relations programs and campaigns to the clients' targeted audience. Serves as a client contact and is responsible for strategic development and implementation oversight of assigned clients. Maintains and grows business with client base by ensuring client satisfaction and seeking new business opportunities.

  • Develop key messages and consistent brand content to assist in helping our clients tell their stories. 
  • Pitch and place stories (both proactively and reactively) with trade media. 
  • Develop media relations plans and provide clients continued access to members of the trade media. 
  • Plan and execute trade show and conference attendance and tactics. 
  • Develop and implement key media relations tools as appropriate, including press releases, presentations, testimonials and speaking engagements. 
  • Assist in development of measurement programs for all public relations programs and tactics.
  • Provide strategic counsel to clients as it relates to interview preparation and media training. 
  • Teach/train other client teams about media relations best practices as appropriate. 
  • Look for new business opportunities. 
  • Share workload as needed, including writing, copyediting, proofreading, media relations.
  • Mentor PR employees 
  • Counsel co-workers on assigned market. 
  • Perform other duties as requested or assigned 
  • Bachelor's degree in related field or equivalent experience
  • 5–7 years related, progressive agency experience
  • Agriculture industry knowledge required; farm equipment knowledge a plus 
  • Demonstrated excellence in client communications, with ability to anticipate their needs 
  • Excellent verbal and written communication skills 
  • Demonstrated conflict resolution skills 
  • Works successfully remotely and with team 
  • Excellent judgment and diplomacy working with team members, clients and vendors 
  • Aptitude for financial analysis and detail and quality orientation 
  • Can complete challenging projects within set budget/parameters
Link to apply

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