ESSENTIAL FUNCTIONS:
- Develop key messages and consistent brand content to assist in helping our clients tell their stories.
- Pitch and place stories (both proactively and reactively) with trade media.
- Develop media relations plans and provide clients continued access to members of the trade media.
- Plan and execute trade show and conference attendance and tactics.
- Develop and implement key media relations tools as appropriate, including press releases, presentations, testimonials and speaking engagements.
- Assist in development of measurement programs for all public relations programs and tactics.
- Provide strategic counsel to clients as it relates to interview preparation and media training.
- Teach/train other client teams about media relations best practices as appropriate.
- Look for new business opportunities.
- Share workload as needed, including writing, copyediting, proofreading, media relations.
- Mentor PR employees
- Counsel co-workers on assigned market.
- Perform other duties as requested or assigned
- Bachelor's degree in related field or equivalent experience
- 5–7 years related, progressive agency experience
- Agriculture industry knowledge required; farm equipment knowledge a plus
- Demonstrated excellence in client communications, with ability to anticipate their needs
- Excellent verbal and written communication skills
- Demonstrated conflict resolution skills
- Works successfully remotely and with team
- Excellent judgment and diplomacy working with team members, clients and vendors
- Aptitude for financial analysis and detail and quality orientation
- Can complete challenging projects within set budget/parameters
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