E-commerce Marketing Specialist

True Talent Group, the fastest growing marketing, creative and interactive recruitment agency in the twin cities is looking for a talented E-commerce Specialist for a growing client in St. Paul.
 
Key Responsibilities:
 
In this role you will assist our client in the coordination of e-marketing efforts across several internal teams and business units to develop, implement and improve upon the ecommerce sales strategy for our client’s .com site. Additionally, the E-commerce Specialist utilizes web and social analytics along with market research and analysis to guide e-marketing strategy decisions.
The ideal candidate will help to extend our client’s brand of Partnership, Innovations and Integrity as a leader in the dental space to grow and sustain the Paterson business.

Major Duties:

• Manages ecommerce platform tools including thesaurus entries and keyword redirects to optimize the internal search experience on pattersondental.com
• Utilizes web and social analytic tools to generate reports detailing the efficacy of e-marketing initiatives
• Manages interactive marketing projects across several internal teams including creative services, IT, database administration and marketing
• Implements SEO best practices to lead web content developing including targeted keyword copywriting and product image and video optimization
• Works closely with the social media team to outline strategic goals as they relate to ecommerce while creating content consistent with the Patterson Brand.
• Runs analysis and testing of internal search terms to maintain the best possible internal search experience on pattersondental.com
• Works closely with the social media team to outline strategic goals as they relate to e-commerce while creating content consistent with the Patterson brand
• Runs analysis and testing of internal search terms to maintain the best possible internal search experience on pattersondental.com
• Helps manage interactive marketing projects across several internal teams including creative services, IT, database administration and marketing
• Provides testing of new web releases to ensure the best possible user experience
• Facilitates interactive marketing knowledge transfer across the dental business unit and company

Must Have’s:

1. Bachelor’s degree in marketing, communications, or business from an accredited university
2. Minimum of 3 years online marketing experience
3. Minimum of 2 years experience working with digital strategy/web analytics

Preferred qualifications:

1. Three or more years of project management experience
2. Strong communication skills, both written and verbal
3. Interactive marketing experience
4. Experience with HTML and basic Javascript
5. Experience working within cross-functional teams
6. Experience in mobile/cloud technologies

 If this is you, please apply online at www.truetalentgroup.com. No phone calls please, or we won't be able to get to your resume.