Marketing, Online Programs Specialist

The Online Programs Specialist is responsible for supporting the global marketing campaign strategy and lead generation process. This role will be responsible for the creation of marketing campaigns and related activities such as; newsletters, emails, landing pages, paid advertising, banner ads and website updates.

The ideal candidate will have B2B experience automating online marketing campaigns and be detail oriented, highly motivated and organized.

Essential Duties and Responsibilities:

• Build newsletters, emails, landing pages and forms in Marketo following brand guidelines and adhering to industry best practices; HTML and/or web graphic design a plus 
• Coordinate and execute online digital channels to market strategic, proprietary, and exclusive offers with specific emphasis on product launches, trade shows and regional campaigns
• Partner with the Product Marketing and Marcom Leads within region to bring in relevant offers which can be promoted
• Provide centralized expertise to support, develop and execute digital campaigns and programs in support of driving traffic to the website(s) generating leads
• Support and coordinate building a lead qualification process from inquiry to close
• Support regular (monthly) campaign development and campaign reporting
• Support our SEM strategy end-to-end including PPC, SEO and web banner marketing
• Support our content marketing strategy for web and landing pages
• Strong analytical skills, compiling marketing statistics and reporting
• Working with external agencies, creative services, web design, IS, IT as needed
• Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones and delivering within the approved budgets.
• Other duties as assigned. 

Required Knowledge/Experience: 

• A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field
• Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms. 
• Experience with Marketo, Salesforce.com, Google Analytics and/or Google Adwords
• Solid Excel skills and proficiency in all Microsoft Office products. 
• In addition, successful candidates will have the following profile: 
• 3–5 years of experience in managing global B2B email marketing/lead generation programs is required
• Experience working with a Marketing Automation tool (Marketo is strongly preferred)
• Knowledge in Marketing Automation processes including campaign creation, lead management and online marketing
• Experience with CRM systems (Salesforce.com is preferred)
• Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment. 
• Ability to work and communicate effectively cross-functionally and cross-regionally.
• Basic statistical training and analytical acumen ā?¢ Strong collaboration and organizational skills
• Knowledge of HTML, JavaScript, Rich Media, and creative tags
• Graphic design and Creative Suite a plus

Company description: HID Global is the trusted source for secure identity solutions for millions of customers around the world. Recognized for robust quality, innovative designs and industry leadership, HID Global is the supplier of choice for OEMs, system integrators, and application developers serving a variety of markets.

For more information, visit www.hidglobal.com 

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